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Electrolux Case Study: The Ultimate Amazon Knowledge Acquisition

In this case study you will learn:

 

  • How we have built a personalised Amazon Academy tailored to Electrolux’ needs
  • The challenges it has brought and how we have solved them
  • The structure of the Academy
  • How Electrolux has benefited from it

Workshops

Our Experts

Roberto Russo

Managing Director

As Head of Product, Roberto Russo is responsible for the factor-a suite software solution as well as data analysis and Amazon research projects.
He has been at the startup world for over 10 years. His focus is on innovative software projects and the development of professional developer teams.

Nils Zündorf

Managing Director

Nils Zündorf has been an e-commerce consultant and specialist in the development and scaling of paid advertising measures for over ten years. His focus is on Sponsored Ads and the Amazon Demand Side Platform.

Kimberly Maggard

Lead Programmatic Advertising

Kimberly Maggard is Team Lead Programmatic Advertising at FACTOR-A/DEPT®. In 2017 she moved from the Search Team to Programmatic and has since built up the DSP Campaign Strategy and Management division at FACTOR-A/DEPT®. With the help of her team, she helps over 50 brands increase their Amazon sales through programmatic advertising.

Lara Müller

Lara Müller

Managing Director

Lara Müller has helped build FACTOR-A/DEPT® from day one. In 2020, she joined the agency’s management team as the Operations Director and became Managing Director in November 2022 . Along the way, she has managed numerous client projects and become one of the leading experts in Amazon content optimization. Lara knows exactly how brands present their products in the best possible way on the platform. Her expertise extends far beyond the borders of Europe as she also specializes in markets such as China, India, Japan and the USA. As Managing Director, she oversees the operational units as well as the People & Culture sector of FACTOR-A/DEPT®.  She ensures that resources are deployed in a targeted and sustainable manner to deliver the best possible service to customers.

Alexander Ortner

Principal Amazon Retail

Alexander Ortner is Principal Amazon Retail at FACTOR-A/DEPT®. He spent almost nine years working directly for Amazon. He draws on valuable insights when advising FACTOR-A/DEPT® clients. He focuses on analytics and strategic consulting.

Amir Samari

Head of Account Management

Amir Samari is Head of Account Management at FACTOR-A/DEPT®.  Amir and his team look after well-known clients in a wide range of industries and countries. He and his team work with a lot of enthusiasm and commitment to make their clients happy and to ensure that they are well looked after by the agency and grow their business with FACTOR-A/DEPT® in the e-commerce field. In addition to his daily routine, Amir enjoys playing tennis with his clients.

Katharina Lurz

Head of Editorial

Katharina Lurz is Head of Editorial at FACTOR-A/DEPT®. She started as an editor and specialized in Amazon A+ content early on. At FACTOR-A/DEPT®, she helped build up and restructure her department. Together with her team she has successfully implemented projects for more than 100 brands.

Timo Kosak

Head of Amazon Advertising

Timo Kosak is Head of the Sponsored Advertising and DSP department. With his team of 20 people he is responsible for the success of the holistic advertising of our clients.

Sebastian Gilles

Sebastian Gilles

Director Strategic Growth US & Innovation

Sebastian Gilles is responsible for the further development of our strategic consulting services and data-based consulting products. Before joining FACTOR-A/DEPT® at the beginning of 2020 to help numerous large manufacturers develop the right e-commerce and Amazon strategy, Sebastian founded two start-ups in B2B e-commerce and SaaS and worked in the digital and strategy consulting division at Accenture and BCG.

Any questions?
Get in touch with us!

Nils Zündorf
Managing Director