We let you look behind the Amazon curtain and mediate strategic background knowledge, which helps to better assess and classify the Amazon channel.
We will present all possible sales models currently available on Amazon, explain their advantages and disadvantages, point out possibilities to combine different strategies and work with you to find your optimal solution to successfully use the Amazon channel in a controlled manner.
This factor-a workshop offers you comprehensive operational knowledge, a platform for the exchange of experiences as well as continuous hands-on training in the area of product data and content.
We provide you with in-depth insight into all operational management options as well as recommendations for improving your business on Amazon.
The Vendor Academy creates a profound knowledge advantage within six sessions as a combination of expert lectures and individual training units on various Amazon-related topics.
As Head of Product, Roberto Russo is responsible for the factor-a suite software solution as well as data analysis and Amazon research projects.
He has been at the startup world for over 10 years. His focus is on innovative software projects and the development of professional developer teams.
Kimberly Maggard is Team Lead Programmatic Advertising at FACTOR-A/DEPT®. In 2017 she moved from the Search Team to Programmatic and has since built up the DSP Campaign Strategy and Management division at FACTOR-A/DEPT®. With the help of her team, she helps over 50 brands increase their Amazon sales through programmatic advertising.
Lara Müller has helped build FACTOR-A/DEPT® from day one. Since 2020, she has been part of the agency’s management team as an Operations Director. Along the way, she has managed numerous client projects and become one of the leading experts in Amazon content optimization. Lara knows exactly how brands present their products in the best possible way on the platform. Her expertise extends far beyond the borders of Europe as she also specializes in markets such as China, India, Japan and the USA. As Operations Director, she makes the work of the various FACTOR-A/DEPT® departments measurable through KPI frameworks and ensures that resources are deployed in a targeted and sustainable manner to bring out the best performance for her clients.
Alexander Ortner is Principal Amazon Retail at FACTOR-A/DEPT®. He spent almost nine years working directly for Amazon. He draws on valuable insights when advising FACTOR-A/DEPT® clients. He focuses on analytics and strategic consulting.
Amir Samari is Head of Account Management at FACTOR-A/DEPT®. Amir and his team look after well-known clients in a wide range of industries and countries. He and his team work with a lot of enthusiasm and commitment to make their clients happy and to ensure that they are well looked after by the agency and grow their business with FACTOR-A/DEPT® in the e-commerce field. In addition to his daily routine, Amir enjoys playing tennis with his clients.
Katharina Lurz is Head of Editorial at FACTOR-A/DEPT®. She started as an editor and specialized in Amazon A+ content early on. At FACTOR-A/DEPT®, she helped build up and restructure her department. Together with her team she has successfully implemented projects for more than 100 brands.
Sebastian Gilles is Principal in the Strategy Consulting division at FACTOR-A/DEPT® and is responsible for the further development of our strategic consulting services and data-based consulting products. Before joining FACTOR-A/DEPT® at the beginning of 2020 to help numerous large manufacturers develop the right e-commerce and Amazon strategy, Sebastian founded two start-ups in B2B e-commerce and SaaS and worked in the digital and strategy consulting division at Accenture and BCG.