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Vendor vs. Seller – is seller the new vendor? Distribution models on Amazon?

/ Limited number of participants

/ Applicable knowledge

/ Individual format

Distribution models on Amazon workshop


For years, the vendor status has proven to be the undisputed best way for companies to do business on and with Amazon. Seller status was something that people often resentfully accepted. The formerly strictly separated worlds of the Amazon vendor and seller are now growing together.

Especially against the background of Amazon EU Sourcing, the quasi-abolishment of personal contact and dynamic pricing, interest in the advantages of the Seller model is growing among many manufacturers. While price sovereignty and additional KPIs are tempting, there are still possible doubts about being moved to this “second row” within Amazon.

We will present all possible sales models currently available on Amazon, explain their advantages and disadvantages, point out possibilities to combine different strategies and work with you to find your optimal solution to successfully use the Amazon channel in a controlled manner.

Possible topics of
consulting are:

Which model is right for you?
Concrete recommendations for action and next steps


The topics of this workshop are only a suggestion and can be adapted to your wishes and needs at any time.


Further topics such as logistics etc. can also be integrated if needed.

Your advantages

Applicable knowledge
The participants receive concrete action references to strategic topics surrounding Amazon

Tips & Tricks
We provide many tips & tricks from our practical experience

Individuality guaranteed
The workshop can be personalized to meet your individual needs and you have the opportunity to ask questions at any time.
Documents – You will receive all the documents you need for easy reading whenever it suits you


Number of participants
The number of participants is limited and coordinated based on needs and timing to ensure the best possible training.

Who is the seminar for?
Our strategy workshop is primarily aimed at decision makers in your company who are confronted with strategic issues

Are there any requirements?
There are basically no prerequisites for participation. Some basic knowledge never hurts, but is not a must

Want to know more about the workshop?
Ask our expert, Alexander Ortner.

Alexander Ortner
Principal Amazon Retail