In 2016, Amazon in Germany generated a turnover of 14.1 billion dollars. With 229 million products being offered, the product range has more than doubled between 2014 and 2016. This corresponds to a daily product growth of over 167,000 products.
Every day, countless AB tests are carried out on Amazon, processes are questioned, mechanics and algorithms are changed, tested and discarded. With Sponsored Ads (formerly Marketing Services) a highly profitable cost-per-click solution has been established directly at the point of sale. The Demand Side Platform (formerly Amazon Advertising Platform) also enables the switching of efficient display and retargeting campaigns.
Keeping a continuous eye on all these developments at once while regularly controlling your product range accordingly is a great challenge for many brands and manufacturers.
factor-a implements the growth plans of leading global brands on Amazon and helps them reach their goals. In our intensive workshop on Amazon Ads, you, as a manufacturer, receive valuable insights into the central growth drivers on Europe’s largest marketplace. Reach your growth goals now!
• Building the foundation
• What is your background?
• Why is Amazon Ads important for your growth?
10:00-12:00 – Sponsored Ads
12:00 noon – lunch break
13:00-17:00 – Demand Side Platform (DSP)
17:00 Uhr – end
The topics of this workshop are only a suggestion and can be adapted to your wishes and needs at any time.
The participants learn how to implement the seminar contents in practice.
Tips & Tricks
We provide many tips & tricks from our practical experience.
The workshop can be personalized to meet your individual needs and you have the opportunity to ask questions at any time.
You will receive all the documents you need to read whenever it suits you.
Number of participants
The number of participants is limited and coordinated based on needs and timing to ensure the best possible training.
Who is the seminar for?
Our content is individually adapted to the participants. Our Amazon Advertising Workshop is aimed at both beginners and advanced users.
Are there any prerequisites?
There are basically no prerequisites for participation. Some basic knowledge never hurts, but is not a must.