The Amazon Hybrid Model: The best of both worlds?

More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms on Amazon’s Marketplace. This combined usage is known as the hybrid model.

While Amazon Vendors have lower fees and more sophisticated marketing tools – Amazon Sellers are able to enjoy more analytics, margins and control. Each side has their mutually exclusive advantages.

We at FACTOR-A/DEPT® successfully support brands in using the hybrid model. If you want to know if the hybrid model is something for your Amazon business, get in touch with us.

Alexander Ortner
Principal Amazon Retail