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Yamaha case study

Alice Goßrau
Head of Account Management

+345% YoY growth on Amazon with content optimization and advertising

In 2018, Yamaha re-entered the Amazon world after a short break, seeking a partner who would help them start out on top. The Yamaha Corporation is produces high-quality products ranging from motorbikes to musical instruments and consumer electronics. As they ventured into the Amazon world, we at factor-a became that partner and used our wide range of expertise, Amazon experience and know-how through a holistic approach that maximized Yamaha’s performance. factor-a provided Yamaha with every aspect of our full-service approach, from content creation and advertising to retail management, also accompanied by our strategic consulting, monitoring and reporting services.


This case will inform you:


  • How to use DSP and Search Advertising for the best possible product launch
  • How Yamaha achieved +345% YoY growth and +44% YoY ROAS in just a year with FACTOR-A/DEPT®
  • How to create organic visibility in the extremely competitive consumer electronics market
  • …much more!