If programmatic marketing is seen in many areas merely as a means of increasing brand awareness, DSP display and retargeting campaigns can be used to achieve a precisely measurable effect on a manufacturer’s or brand’s sales. This makes Amazon and DSP particularly attractive in the current discussion about the effectiveness of online media measures and offers a serious alternative to the status quo in programmatic advertising.
Through DSP, marketing and sales merge and the most relevant key figures at the bottom of the funnel comes to the forefront: sales. Especially in combination with the possibilities of Sponsored Ads, the entire purchase decision process is covered and a campaign mix with maximum efficiency and directly measurable monetary output is created for manufacturers and brands.
In the DSP Whitepaper, factor-a shows you how to successfully design a campaign setup.