A/B testing (also known as bucket testing or split-run testing) is a frequently used experimentation method in product development and marketing.
In the Amazon cosmos, consumers are shown two different versions of content in a given time period. One version serves as a “control” while the other one tests a new element.
At the end of the monitoring period, Amazon metrics on user behavior (e.g. conversion rate or units sold) indicate which version has a better impact on your business.
Live A/B Testing can be implemented with the following elements: Main Images, Product Titles, A+ Premium Content.
These tests can be used as a basis for deciding which type of main image/product title or A+ Premium Content should be used for a specific product line or target group, in a specific category or in a specific country.
The process of testing different versions online always starts with a brainstorming session to raise ideas, which are then translated into a viable hypothesis to test. From there on, we support you with the test upload, monitoring and evaluation of results.
Contact me now – in case this topic is currently relevant for you or if you have any other questions and needs in terms of driving the efficiency and growth of your Amazon business.