With this analysis, we will help you to identify the individual and collective impacts of your current deal and advertising strategy on your sales. Additionally, we analyze the relationship between the AMS and Deals and their impact on your business performance. With this information, we will guide you in the implementation of the adjustments needed to maximize the outcome of Deal periods, and we will help you to construct the best deal and AMS strategy for your business.
Firstly, we analyze the former year and all deal and promotion initiatives that took place from a short-term and long-term perspective to understand how the deal periods are playing out in a specific category. Secondly, we draft a deal strategy for the coming year, with the aim of maximizing market share wins.
We guide you in the:
As one of the biggest promotion events, Amazon Prime Day is generally believed to be a promising opportunity for sales growth. The only way to determine if this is true for your business is by analyzing the performance and impact of Prime Day in your category. We do so by answering the following questions:
We consistently analyze the competitive landscape of Prime Day for each market category and evaluate different factors that influence the performance of your deals on Prime Day. We test different hypotheses and generate learnings from the outcome of those tests by:
We provide a detailed report on the impact of Prime Day on your sales. As well as indications concluded from the correlation analysis between sales and influential factors.
Head of Account Management
Contact me now – in case this topic is currently relevant for you or if you have any other questions and needs in terms of driving the efficiency and growth of your Amazon business.