The lockdown caused significant increase of free time and repurposing of the home has caused a serious DIY boom. Some have created home offices, set up home gyms, or just redecorated a favorite room.
Unused travel funds have been reallocated to terrace and garden enhancement for safe outdoor meetings. According to Criteo, this has led to a major rise in outdoor furniture sales up to 1908% in the United Kingdom, 956% in Germany, and 428% in the United States in 2020.
The pandemic paved the way for clear category leaders to emerge as those who successfully adapted quickly to unprecedented online demand. Google Consumer Insights cited a nearly 20% increase in home delivery from 2019 to 2020 in the UK.
DIY professionals have already invested a lot in digital opportunities in order to take advantage of the increased desire to improve homes and gardens because consumers are doing the majority of their shopping online. Therefore, understanding new consumer demands and prioritizing them is critical when a brand defines its online presence strategy.