A Brand Store allows brands to build a unique website within the Amazon cosmos. It allows companies selling on Amazon to personalize the experience for their shoppers while displaying their product range, special deals and establishing their brand voice.
How can a Store improve your branding strategy?
Build up a home page that is: easy to navigate, gives a good overview of the different categories and also promotes sales with elements like the product grid. Furthermore, the home page can be used to introduce the brand and to integrate special offers or seasonal products.
If possible, a Brand Store should not contain too many categories, so the customer will not get lost. Working with subcategories can help.
Not only did our work help boost JBL’s current sales and brand presence with optimized, uniform content, but our actions and initiative will also continue to save time and promote JBL as we continue to roll out new products and marketplaces.
Contact me now – in case this topic is currently relevant for you or if you have any other questions and needs in terms of driving the efficiency and growth of your Amazon business.
Head of Account Management