Whenever you are spending money on Amazon – and especially in times where competition and uncertainty is on the rise – you want to do it as efficiently as possible. Sometimes the right steps sound a little counterintuitive at first glance but prove to have great potential in the long run.
It may be cheaper to use Amazon’s easy ways to grow your business by expanding into other countries. Compared to your home market, you can find less competition and lower market saturation in other markets, so every international investment might have a higher incremental ROAS (iROAS) than gaining the last percentages in an already saturated market.
Every manufacturer on Amazon knows that Amazon is quite reluctant to offer insights into the specifics of its market, so market size and market shares as well as competitor strategies are hard to grasp completely. We know that Amazon Vendors and Sellers are facing difficulties in making sound decisions on strategic questions, so we are shining a light on the black box to help our clients gain a competitive advantage.
We learned a long time ago that making the right strategic decisions on Amazon is crucial for the long-term success of a brand, therefore, we focus our efforts on enabling our clients to make the right decisions and also offer strategic consulting.
The results will enable you to understand your market position, that of your competitor and the potential for your own products within each market. You will also gain an understanding of consumer behavior and preferences to inform your decision of whether or not to enter the market.
You can understand your market position in terms of market shares and price points on a per category / niche basis. Learn the market size and how it developed over the last year.
Transparency of your search visibility for both organic and paid rankings split by ad type and keyword type to fully understand your visibility market shares.
Analysis of your performance and that of your main competitors, considering all major performance indicators on Amazon. This can be per category, per country or overall, depending on your needs.
The financial forecast and recommendations are tailored to your needs. We can build forecasts for specific markets or even at the ASIN level to determine the right products for your plan.
An in-dept evaluation of your entire portfolio
A strategic audit of your account performance and potential for entering into a new marketplace
We analyze your market share based on the size, growth and structure (competition and characteristics) of the market
The simplest way to operationally determine if the market is beneficial for you or not.
Contact me now – in case this topic is currently relevant for you or if you have any other questions and needs in terms of driving efficiency and growth of your Amazon business.