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Increase efficiency by scaling your business (internationally)

Whenever you are spending money on Amazon – and especially in times where competition and uncertainty is on the rise – you want to do it as efficiently as possible. Sometimes the right steps sound a little counterintuitive at first glance but prove to have great potential in the long run.

It may be cheaper to use Amazon’s easy ways to grow your business by expanding into other countries. Compared to your home market, you can find less competition and lower market saturation in other markets, so every international investment might have a higher incremental ROAS (iROAS) than gaining the last percentages in an already saturated market.

The Challenge:

Amazon’s Black Box is making strategic decisions difficult

Every manufacturer on Amazon knows that Amazon is quite reluctant to offer insights into the specifics of its market, so market size and market shares as well as competitor strategies are hard to grasp completely. We know that Amazon Vendors and Sellers are facing difficulties in making sound decisions on strategic questions, so we are shining a light on the black box to help our clients gain a competitive advantage.

The Solution:

Our 360° Analysis

We learned a long time ago that making the right strategic decisions on Amazon is crucial for the long-term success of a brand, therefore, we focus our efforts on enabling our clients to make the right decisions and also offer strategic consulting.

What is covered in the 360° Analysis?

Amazon Analytics

The 360° Analysis consists of three parts that are interconnected and tailored to the specific needs of each client. 

The results will enable you to understand your market position, that of your competitor and the potential for your own products within each market. You will also gain an understanding of consumer behavior and preferences to inform your decision of whether or not to enter the market.

What could the results look like?

Example: Retail Overview

You can understand your market position  in terms of market shares and price points on a per category / niche basis. Learn the market size and how it developed over the last year.

Example: Search Visibility

Transparency of your search visibility for both organic and paid rankings split by ad type and keyword type to fully understand your visibility market shares.

Example: Key Competitor Performance

Analysis of your performance and that of your main competitors, considering all major performance indicators on Amazon. This can be per category, per country or overall, depending on your needs.

Example: Financial Forecast 2022

The financial forecast and recommendations are tailored to your needs. We can build forecasts for specific markets or even at the ASIN level to determine the right products for your plan.

1) 360° Go-to-Market Strategy

An in-dept evaluation of your entire portfolio

  • Market Potential Analysis: Potential Analysis for Market with market size & market shares
  • Share of Shelf AnalysisAnalysis of organic visibility and SEO performance
  • Share of Voice AnalysisMeasurement of Visibility Performance Paid Advertising Traffic
  • Competitor Analysis: Overall SWOT-Analysis of the competitors, including all available data

2) Account Performance & Potential Audit

A strategic audit of your account performance and potential for entering into a new marketplace

  • Retail Analysis
  • Advertising Efficiency Audit
  • Content Impact Measurement

3) Market Share Only

We analyze your market share based on the size, growth and structure (competition and characteristics) of the market

  • Market Share Analysis of size, growth and structure
  • Market Structure Analysis of competition & characteristics

4) Pilot Project

The simplest way to operationally determine if the market is beneficial for you or not.

  • In a pilot case, we create content and implement Search Advertising to part of your portfolio (3-5 ASINs) and monitor performance for 3 months

Let's expand your business

Amir Samari

Head of Account Management

Contact me now – in case this topic is currently relevant for you or if you have any other questions and needs in terms of driving efficiency and growth of your Amazon business.